New Partnership

Effective today you will be able to drop your reels off and pick them up at Outdoor Emporium in Seattle, 7 days a week!   Invoicing and communication on estimates will be handled through


Outdoor Emporium is the largest independently owned and operated sporting goods store in Seattle with a huge selection of the finest reels, rods and tackle in the area.   We are thrilled with this opportunity to partner with such a fine organization and look forward to adding value to our mutual customers.

We service and repair reels from most of the major manufactures.  So if you have a couple of reels that are in need of professional attention please drop by Outdoor Emporium!

Outdoor Emporium

1701 4th Ave S

Seattle, WA  98134

(206) 624-6550

Since 1975 Sportco & Outdoor Emporium have offered customers the largest selection of outdoor related products at affordable everyday warehouse pricing. We feature over 60,000 different items in hunting, fishing, camping, athletics, hiking, clothing, footwear and security vaults.

Sportco & Outdoor Emporium are warehouse style sporting goods stores that are located in Fife and Seattle, Washington respectively. We have an optional yearly membership program that offers substantial saving throughout the year. We feature annual Outdoor Tent Sales in April and August and you can find us at the Western Washington Sportsman’s show. Our mission here at Sportco & Outdoor Emporium is to offer our customers the largest selection of outdoor related products possible at affordable everyday low warehouse pricing. Our goal is to have customers who are totally satisfied with the quality, price and availability of the products we carry.

Sportco & Outdoor Emporium are a division of Farwest Sports, Inc., a Washington State corporation established in 1965. Farwest Sports also owns and operates Sports Service, the largest wholesaler of outdoor related sporting goods in Washington State.



Thank you!

This month is the anniversary month for! Over the past few years we have been fortunate to service and repair many many reels for fisherman in the Puget Sound but also for customers worldwide. From Seattle to Sidney Australia and Texas to Thailand, all our customers are valued and appreciated. Our site was visited by fisherman from over 100 different countries!  We value our strategic partnerships with Outdoor Emporium and Sportco and to our many parts vendors across the globe that really allow us to perform at a high level.  Lastly, to all the fine people of that provided me with the tools, knowledge and friendships that have been nothing but supportive and encouraging.  To all, with all sincerity “Thank you” and may all of us be fortunate to land the fish of a lifetime this coming year and keep those pictures coming!

Tight lines!

Andy Smith


Salmon season brings reel surprises

At about this time every year, many of us are in the full swing of either chasing salmon in the saltwater or chasing them in the local rivers.  Also at about this time I get a rush of fishermen that have used their gear and found a problem, used their gear and made a problem or those that are in the problem avoidance category.  Some when getting new line on their reels are told that their tool is in rough shape!  No matter what category you are in I will share some advice:

  1.  A rough sounding and feeling reel will seldom correct itself.  A drop of oil on the bearings will help with the noisy casting.  But if you feel roughness in the operation of the reel.  Take it out of the rotation and get it serviced immediately.
  2. A rough feeling reel will not get better the longer you put off servicing the reel.  In fact most get worse and more expensive to repair with the passing of time.
  3. If you dunk the reel in the water be sure to spray it down properly once you get home.  Let dry and store in a cool dry space.  If you are fishing one of the glacial rivers with a high degree of silt, take it out of operation and get it serviced soon.
  4. If you are going to service your one reel, get the schematic online, take it apart carefully and lay your parts in a line the way they came off the reel.  Work over a clean cloth.  Some parts are very small and are easy to miss while working on the reel.  Pay special attention to shims!
  5. If you find that after taking the reel apart, it is not operating properly and you want a professional to assemble, put all the parts into a zip lock bag.  I know that this sounds odd but I have to say it, ALL PARTS MATTER.  Make sure you have everything in the bag or it will require ordering parts.

I wish everyone good luck this year and tight lines!  Don’t let a sticky drag or anti reverse bearing cost you a fish of a lifetime!



Penn 210 Fishing Reel

$5 estate sale find from today.  Cleaned up great!  Installed some new carbon drags and new steel drag washers and Boom, nice little trolling reel that came with a Shimano Titan Down Rigger Rod.  Should make some trolling fisherman very happy this salmon season!  4:1 gears.  Two spool ball bearings and Jigmaster sized drags.  Bronze gear with a Stainless Steel Pinion.  Plenty strong for a 20lb mono.

  • Precision, stainless-steel pinion gear.
  • Alloy main gear.
  • Sealed oil ports for quick, easy lubrication.
  • Side plates reinforced with metal rings.
  • Chrome plated brass exposed metal components for corrosion resistance.
  • Stainless steel ball bearings.
  • HT-100 multi-disc star drag system.
  • Loud, durable, easy-to-service clicker.
  • Stainless Steel spool

Chrome parts go into the vinegar jar and the rest into the Simply Green solution.  Place them into the Ultrasonic Cleaner for 10 minutes.

Rinse in hot water and let dry.  A little elbow grease and some marine grease, TSI-321 oil and you end up with this outcome.

Fishing Reel Service and Repair

Whether you are preparing for salmon, steelhead, bass or saltwater trophies we are your one stop shop for fishing reel service and repair in the Pacific Northwest.  Located on Mercer Island, one block off off of I90 we are your local,  fast turn around solution to fishing reel repair, annual service and upgrades.  We specialize in service, repair, upgrades and custom reel building.  We are happy to take your call and walk you through the process and provide a realistic timeline for completion.  Expedited service is available if needed.  Don’t let poor performing equipment stand between you and a fish of a lifetime. Give us a call today!

Penn 980 Mag Tuned Reel

Recently got in a Penn 980 Mag reel.  I have to say that I am impressed with this reel.  Let’s take a quick look at what I found.  First some basic stats:

  • 4.25: 1 gear ratio
  • SS Gear and Pinion
  • Two SS Ball Bearings for the spool
  • One adjustable rare earth magnet for spool control

Second is the beefy spools.  Here is a comparison between a jigmaster spool and the 980 spool.  The Penn 980  is 1.6 mm thicker on the spindle.

Next is the gear.  Jigmaster 5:1 on the left, 980 on the right.  The 980 is beefy!


This reel is being used in Alaska jigging for halibut so we will throw in a new stainless steel drag sleeve from ProChallenger and SS dog from Keta’s Kustoms with Bryan Young’s Ultimate Upgrades 5+1 carbon drag kit.


Theses upgrades will add some top end to the drag range and smooth out the drag.  In addition I will install a Delrin washer under the main gear and on top of the drag stack.  Looks like a smooth 18lb of drag with some more room to go.


All in all, I would say this is an excellent reel with plenty of drag, steel where it matters and magnetic spool control for easy problem free casting.  Just might have to put a couple of these into the arsenal soon!

Yellowtail Special

  • Pro Challenger Heat Treated Main Gear with Octagon Drag 113HX 4:1
  • Pro Challenger SS Gear Sleeve
  • Pro Challenger Eva Knob/ 6/0 knob
  • Motive Fab two position SS off set handle and SS star
  • Cortez Conversions Side Plates
  • Randy Pauly Tiburon T4N Frame and Spool

New Aluminum Side Plates for Newell 300 Series Fishing Reels

I had the pleasure of building a Newell reel for a customer today that included the new Cortez Conversions aluminum side plates offered by Bryan Young.  They are everything that we have come to expect from Cortez Conversions.  Fit was perfect, craftsmanship outstanding and finish is superb.

This reel started life as a Newell 338 J.  We installed the new 5+1 drags from Bryan and his plates on a new Tiburon frame.  We also upgraded the handle and knob.  This off set handle and knob came from Ulua Junkies and is a retrofitted Shimano.  This all black beauty is going to scream!  If you want to add strength without a lot more weight this upgrade is the ticket!


Newell Aluminum Side Plates (Cortez Conversions)

Pro Challenger does it again!

Today I received the Pro Challenger double dogged stainless steel bridge and eccentric jack.  Combined with the stainless steel gear sleeve, gears, pinion and yoke from smooth drag, this baby really purrrrrrs!  If you have a 113H laying around these upgrades will take this reel to new levels of strength and corrosion resistance.  Highly recommended!  The quality is outstanding!  Fit is tight and all operations are smooth.  These new bridges will be available from several sources, including


Stainless Steel Guts Penn 113H 4/0

Finally we have true stainless steel mechanics inside the 4/0.  Pro Challenger just released the SS bridge and its double dogged!  Using his SS gear, pinion, jack, and sleeve, and bridge will deliver more strength and corrosion resistance than previously available for this popular model.  Now include the drag inserts from Motive Fabrications or the 7+1 drag system from Bryan Young and you have a +45lb drag reel.  Test results: Results 

To take full advantage of the potential of these reels, consider mounting all this on a set of Cortez Conversions, aluminum side plates with SS mounting hardware.

Lastly, to keep everything where it should be, consider a one piece frame from Tiburon, Randy Pauly at Vintage Offshore has a great selection!

Maximum strength, maximum corrosion resistance, maximum drag, maximum free spool!


Tight lines!