New Partnership

Effective today you will be able to drop your reels off and pick them up at Outdoor Emporium in Seattle, 7 days a week!   Invoicing and communication on estimates will be handled through


Outdoor Emporium is the largest independently owned and operated sporting goods store in Seattle with a huge selection of the finest reels, rods and tackle in the area.   We are thrilled with this opportunity to partner with such a fine organization and look forward to adding value to our mutual customers.

We service and repair reels from most of the major manufactures.  So if you have a couple of reels that are in need of professional attention please drop by Outdoor Emporium!

Outdoor Emporium

1701 4th Ave S

Seattle, WA  98134

(206) 624-6550

Since 1975 Sportco & Outdoor Emporium have offered customers the largest selection of outdoor related products at affordable everyday warehouse pricing. We feature over 60,000 different items in hunting, fishing, camping, athletics, hiking, clothing, footwear and security vaults.

Sportco & Outdoor Emporium are warehouse style sporting goods stores that are located in Fife and Seattle, Washington respectively. We have an optional yearly membership program that offers substantial saving throughout the year. We feature annual Outdoor Tent Sales in April and August and you can find us at the Western Washington Sportsman’s show. Our mission here at Sportco & Outdoor Emporium is to offer our customers the largest selection of outdoor related products possible at affordable everyday low warehouse pricing. Our goal is to have customers who are totally satisfied with the quality, price and availability of the products we carry.

Sportco & Outdoor Emporium are a division of Farwest Sports, Inc., a Washington State corporation established in 1965. Farwest Sports also owns and operates Sports Service, the largest wholesaler of outdoor related sporting goods in Washington State.



Fishing Reel Service and Repair

Whether you are preparing for salmon, steelhead, bass or saltwater trophies we are your one stop shop for fishing reel service and repair in the Pacific Northwest.  Located on Mercer Island, one block off off of I90 we are your local,  fast turn around solution to fishing reel repair, annual service and upgrades.  We specialize in service, repair, upgrades and custom reel building.  We are happy to take your call and walk you through the process and provide a realistic timeline for completion.  Expedited service is available if needed.  Don’t let poor performing equipment stand between you and a fish of a lifetime. Give us a call today!

Newell 646-3 Reel

Newell’s still amaze me on their strength and weight.  Even this big 646-3 weighs only a fraction of what a comparable Penn weighs.  Got a couple of 300’s and 200’s in with a big 646-3.  I will put some upgrades into the 646-3 to bring it up to speed.

Build List:

  • Bryan Youngs Ultimate Drag Upgrade 7+1 System
  • New Bearings from Boca Bearings
  • Cortez Conversions SS 10 Tooth Drag Sleeve
  • Cortez Conversions Clicker Kit





Newell R220-5 Fishing Reel

It is inevitable once you start down the Newell road, you will be lured into the pretty colored Newell’s from yesteryear.  I started with a P220-5.  Amazed at its weight, strength and casting, I soon had a 229-5, then a 332-5, than 338-5, than a 540-5 and then stumbled upon a R220-5.  Just something about these colored reels are amazing.  They command a premium on the market and I guess it is worth it just for a change of pace.  This one is as a result of a trade, so I did not have to shell out any cash.

Hot bath 2

Hot bath 2

The previous owner had never serviced it.  Well I should say that he did squirt grease into it somehow to the point of it seeping out of every crack.  Add many years of use in the surf striper fishing and well you get the idea below.  Bearing popped right out of the cups, screws were fine coming out of the frame even though it was filled with sand and grease.

Too much?

Too much?


New spool bearings, and new drags, many baths and towels later it was reborn.  I would say that it cleaned up well for the use it has received over the years.  Just a little elbow grease, polishing and tweaking and back into the game she goes!

R220-5 Before

Red Newell R220-5 before