Like any small business, your vendors play a huge role in your success.

I have been fortunate to have been doing this long enough to make some observations on reel manufactures and parts dealers.  Everyone that I have come in contact with in this small industry is genuine and nice.  All are eager to help and exceed my expectations for customer service and satisfaction.  Two of these vendors…

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Reels today

Always amazes me the engineering that went into these old reels. This Penn 350 is weird by today’s standards. Then turn to a bucket of Shimano Tekota’s Last on the list this weekend is a badly corroded Shimano Torium 30. This has been a project as every step of the way corrosion has ate at…

New Partnership

Effective today you will be able to drop your reels off and pick them up at Outdoor Emporium in Seattle, 7 days a week!   Invoicing and communication on estimates will be handled through supertunereels.com. Outdoor Emporium is the largest independently owned and operated sporting goods store in Seattle with a huge selection of the…

Shimano C Word

Curado, Calcutta’s and Chronarch’s this weekend.  Turning out to be a Shimano weekend.  All reels are in pretty good condition considering their age and usage. The Calcutta TE 400 is a great reel.  Anti reverse dog and one way bearing!  Large drag surfaces.  The old Curado is from 1998, and still a true joy to…

Shimano Calais – Technology meets function

Got a beautiful reel into the shop the other day for service.  This is not your fathers Oldsmobile.  The Shimano Calais is a work of modern technology art in reel form.  Gone are the Abu block brakes, no magnets for spool control…Star wars force fields instead. Multiple bearings and very tight tolerances makes this reel…